Parcel Labs
Address
1925 Lovering Ave
Wilmington, DE
19806
ABOUT
NBA
Meta
PepsiCo.
adidas
Levi Strauss & Co.
Spotify
1x Cannes Lion
1x FWA of the Year
1x FWA People’s Choice of the Year
15x FWA
10x Awwwards
1x CSSDA of the Year
Design Direction
Motion Direction
Branding
Experiential
Interactive
Spatial Design
Interior Design
User Experience
User Interface
SELECTED WORK
NBA
DE-YAN
Creative Direction
Design Direction
Experiential Design
Spatial Design
Interior Design
User Interface
User Experience
Game Design
A race to the throne in an interactive culture clash between baroque era opulence and streetwear culture.
Meta
DE-YAN
Creative Direction
Design Direction
User Interface
User Experience
Game Design
Meta’s first retail experience centered around their Ray Ban sku. We created an interactive experience centered around low-rider culture to pay homage to the local community.
NBA
MediaMonks
Creative Direction
Design Direction
User Interface
User Experience
Game Design
We created the world’s first basketball themed metaverse designed for NBA fans.
adidas
Dick’s Sporting Goods
MediaMonks
Creative Direction
Design Direction
Motion Design
XR
User Interface
User Experience
An interactive XR experience designed to show the product benefits of the new predator heel in store at Dick’s Sporting Goods.
PepsiCo.
Jam3
Creative Direction
Design Direction
Motion Design
Experiential Design
Spatial Design
Game Design
User Interface
User Experience
A permanent non-ride attraction at Hersheypark, giving guests the chance to step into the shoes of a pop star. We designed the entire space, as well as an interactive rhythm game.
Oculus/Meta
EA
Jam3
Creative Direction
Design Direction
Motion Design
User Interface
User Experience
A heavily awarded interactive web experience designed to recreate the experience of the VR version of Medal of Honor on the web. A pioneer in web Z-Depth experiences.
Levi’s Strauss & Co.
Jam3
Anthemic
Creative Direction
Design Direction
Experiential Design
Spatial Design
User Interface
User Experience
To promote the release of their FutureFinish technology, we created an experience where artists would design a pair of jeans, we’d print them on site, and drop them to lucky guests by way of a giant neon drop clock. Scan, and redeem in our infinity room carousel.
Music Video
FOX Broadcasting
Jam3
Creative Direction
Design Direction
Motion Direction
We created a music video to promote a live version of RENT the musical on Fox. We enlisted the help of hundreds of fans to submit versions of themselves singing “Seasons of Love” and edited into an engaging, graphic music video.